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YOUTUBE OPTIMIZATION SPECIALIST

Working at Breathe and Flow

​Our mission is to give people the tools to foster their growth and live the happiest and healthiest life they can through the teachings of yoga. When you work at Breathe and Flow, you become a part of this vision and help remind humans that we're all on the path of seeking peace, dignity, love, and joy. We create high quality, mindful, and inspirational content to help people create their dream lives.

Each member of the team...

  • chooses love over fear

  • uses their talents, skills, resourcefulness, and creativity to create work they're proud of and that is meaningful

  • continues to explore, learn, and grow both individually and professionally

  • treats everyone with respect and dignity

About the job

As a member of the core work team, our part-time YouTube Optimization Specialist, will update our entire existing and future YouTube library. This includes updating titles, descriptions, tags and more meta information. You will be using a lot of different tools as part of your work including the latest AI tools available. This role requires you to make data driven and creative decisions to update YouTube meta information for each video to increase click-through rate (CTR) and views of our videos. The role is part of the Design Team and Production Team, operating in both worlds, and will also report directly to Flo. We’re looking for an individual that is highly organized with a keen attention to details and deadlines.

Qualifications

  • No university degree required - we care about your experience and actual skills

  • Minimum 1+ years professional experience in copywriting, marketing, SEO or similar relevant for this position

  • Must have experience working with at least two YouTube creators with 300k+ subscribers

  • Experience optimizing YouTube channels and videos to increase views and subscribers

  • Must be very organized, reliable and resourceful

  • Your approach to solutions is both creative and data driven

  • Aligns with BnF core values: be resourceful, be honest, embrace a growth mindset, and be accountable

  • Ability to consistently contribute, prioritize multiple tasks, and manage work time efficiently

  • Ability to adhere to complete confidentiality on all business matters

  • Excellent communication skills, written and verbal

  • Must be very familiar with Google Suite including Google Docs and Sheets

  • Any and all aspects of this job can expand at any time so candidates should be flexible and open to change within their market and job duties

Required skills

  • A consistent yoga practice that includes daily meditation

  • Strong understanding and skills of AI tools such as ChatGPT, Claude2 and Bard

  • Strong understanding and skill of YouTube optimization tools such as vidIQ and Tubebuddy

  • Expert understanding of the YouTube ecosystem and how videos are suggested to viewers and what makes them click

  • Skills in Adobe Illustrator, Photoshop and InDesign skills is a bonus

  • Understanding of titles and thumbnail combinations that grab viewers attention without clickbait

  • Strong knowledge of YouTube analytics to check the performance of optimizations made

Responsibilities

  • Update titles, description, tags and other SEO of all existing 600+ videos on YouTube and future content to come to increase views and CTR

  • Use a combination of AI tools and manual work to make the tasks as efficient as possible

  • Use data and analytics to drive decisions for SEO

  • Use data to understand users and core user personas

  • Use data to continue feeding ideas into the Breathe and Flow production system

  • Re-evaluate the made changes based on data and further fine tune

  • Work expediently to stay on schedule with a number of concurrent projects

  • Locate, download, and edit relevant media

  • Work with AI tools, YouTube SEO tools and graphic and photo editing tools

  • Other duties as assigned, based upon department needs

  • Take ownership of projects assigned and ensure they meet agreed deadlines

  • Brainstorm and openly share ideas with team members to improve BNF offerings

Compensation​

  • Completely remote working – you decide where you work

  • Opportunity for performance-based annual raise

  • Opportunity for global business travel with an all expenses paid trip to our annual BnF Offsite team event

  • After 3 months: BnF will supply new laptop and headphones for work

  • After 12 months: one free booking at a BnF yoga retreat (limited to 2 bnf staff per retreat)

  • Opportunity to jump in early with a brand that is growing rapidly

Terms of Position

  • Hours of work: 15-20 hours per week

  • Location: fully remote

  • This is a freelance contractor position and you need to be able to take care of your own taxes, write invoices and have a legal business structure setup

  • Any and all aspects of this job can expand at any time so candidates should be flexible and open to change within their market and job duties

  • We hire you for your skills, talent and ideas and expect you to share them where you see possibility for improvement

  • We do not offer any profit splits, collaborations, or 'a way in' for you in our offerings, content and services

  • Month-to-month contract: either party can notify their leave / release with a 30-day notice

  • Relationship: 

    • BNF and you expressly agree and understand that the freelancer is an independent contractor, not employer/employee, partners, nor any other relationship other than that of independent parties

    • Not entitled to receive any other compensation or any benefits from BNF such as health insurance, retirement plans, stock option plans, insurance, unemployment compensation, and liabilities

  • When you fill out the application, you will be required to login to your Gmail account in order to upload your resume​

If this role makes you jump with joy,

then please fill out your application here!

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